The Popped Kernel
The Popped Kernel is a small gourmet popcorn company that was looking to create more brand awareness with an emphasis on the handcrafted, high-quality products they produce. Our team was tasked with discovering ways to improve their digital presence & increase traffic to their site.
The Popped Kernel
It was our goal to give users a better experience on The Popped Kernel’s Shopify site, making it easier to explore flavors and available products, including custom offerings for special events. Aside from improved categorization and a more strategically incorporated brand, we wanted to heavily focus on creating visuals that really showcased the company’s high-quality, gourmet popcorn.
We knew early on that The Popped Kernel was going to need new photographs for a successful launch of their upgraded Shopify site. When you’re selling a product online, especially food, it’s essential that consumers feel they have a true, tangible sense of what they’ll be getting. Following a more strategic approach to their product photography, we were able to bring a cohesive look to their site while providing customers with a larger variety of professional-quality, mouthwatering photographs.
Through the combined use of eye-catching photography, a strategically selected audience and light advertising budget, The Popped Kernel reached thousands of users across Facebook, Instagram and Pinterest. We matched online behaviors and interests with that of their core audience and brought increased attention to several business verticals during their most critical months.
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