Powerhouse Gyms is an internationally recognized health club organization. Known for its muscular gym-goers and logo, the premier fitness chain needed a digital refresh to bring in a more diverse clientele and showcase each location’s variety of top-tier equipment, classes and member services.
Prior to the redesign, most of the leads, class requests, etc. were sent to corporate first, which was incredibly inefficient. We built in the ability for individual gym owners to manage their location’s details and lightly customize their own pages. Doing this ensured new owners had a head start and established gyms without a site could more easily connect with members and prospects in a way they hadn’t before.
Powerhouse Gyms approached us in early 2021 to help them improve local membership sign-ups using a social media advertising campaign. With everyone at home for the past year, we crafted a video designed to drive up some hype about how good it feels to be back in the gym and push your body to the limit.
Easterseals Michigan | Marketing, Photography, Video, Website
Cass Collision | Social Ads, Website
The Popped Kernel | Social Ads, Website