The Strategy & Execution

Hunch Free stepped in as a full-service marketing and strategy partner, building an integrated digital ecosystem to amplify impact and drive measurable foot traffic and online interaction:

• Platform Optimization & Technical Support: Redesigned with continued hosting and maintenance of the DDA’s website to serve as a high-converting digital hub for community members, event-goers, and local business directories.

• Coordinated Multi-Channel Campaigns: Integrated web, social media, and print marketing to run synchronized promotional efforts around downtown initiatives, local events, and merchant spotlights.

• On-Site Media Capture & Brand Assets: Capture authentic, high-quality event photos and videos to elevate brand assets and tell compelling visual stories across digital channels.

• Community & Stakeholder Engagement: Tailored messaging to connect with distinct audiences—ranging from local business owners and prospective patrons to volunteers and public stakeholders.

Aside from giving their social an overall tone and visual facelift, a major component of our social strategy for ERS was featuring new-construction communities from the states that they operate in. It helped demonstrate their reach to prospective buyers, show the quality relationships they have with their preferred builders, and create new interest on their page by capitalizing on the trend of showcasing well-designed homes on social media.

Another important part of our strategy was to help effectively communicate the unique services ERS offers. Exclusively concentrating on assisting individuals who want to buy new-construction homes, the realty company needed to be able to easily share what sets them apart from your traditional agency in a clean, succinct way.