Mount Clemens DDA

The Challenge

The Mount Clemens Downtown Development Authority (DDA) serves downtown business owners, residents, and local stakeholders through economic development and community outreach. They partnered with Hunch Free for full-service marketing management, website redesign, event coverage and dynamic social media strategies that elevate local commerce and turn everyday patrons into active community supporters.

Client

Mount Clemens DDA

Platform

Wordpress

Facebook

Instagram

Results

400%

Increase in website traffic year-over-year

5,000

Net-new social media followers added

150K+

Social page visits generated across channels

54%

Increase in attendees for a single event

How We Helped

Custom Website
Social Strategy
Social Management
Creative Support
Development
Hosting & Maintenance
User Experience Audit
Digital Advertising
Photography
Video Production
Reporting

The Strategy & Execution

Hunch Free stepped in as a full-service marketing and strategy partner, building an integrated digital ecosystem to amplify impact and drive measurable foot traffic and online interaction:

Platform Optimization & Technical Support: Redesigned with continued hosting and maintenance of the DDA’s website to serve as a high-converting digital hub for community members, event-goers, and local business directories.
Coordinated Multi-Channel Campaigns: Integrated web, social media, and print marketing to run synchronized promotional efforts around downtown initiatives, local events, and merchant spotlights.
On-Site Media Capture & Brand Assets: Capture authentic, high-quality event photos and videos to elevate brand assets and tell compelling visual stories across digital channels.
Community & Stakeholder Engagement: Tailored messaging to connect with distinct audiences—ranging from local business owners and prospective patrons to volunteers and public stakeholders.

Driving Measurable Impact & Community Growth

Visit Site

By shifting the Mount Clemens DDA away from isolated marketing tactics and into a synchronized digital engine, Hunch Free transformed how the community interacts with downtown. The overhauled website quickly became the central hub for event calendars and business directories, while high-converting social campaigns and authentic media capture kept downtown top-of-mind. These combined efforts generated sustained online engagement that translated directly into increased foot traffic, stronger merchant support, and a thriving digital presence for public stakeholders.

Visit Site

Event Spotlight: Scaling Community Reach & Regional Foot Traffic

A cornerstone of our partnership with the Mount Clemens DDA has been elevating their flagship events into regional destinations. By pairing strategic digital promotion with targeted geographic campaigns, we helped drive a 54% increase in event attendance—scaling from 16.9K visitors in 2024 to 26.1K in 2026.

This multi-channel momentum also drove a strong surge in vendor participation, expanding the event’s footprint and helping pull patrons from up to 250 miles away—all while maintaining high engagement, with attendees spending up to 4 hours downtown per visit.