Art Direction & High-Impact Collateral

To make mental health resources approachable and engaging, we established a vibrant visual identity for the campaign. We designed a custom suite of print materials—including comprehensive resource guides filled with tips on social wellness, financial stability, and community engagement, alongside daily activity calendars and promotional inserts.

Custom Physical Toolkits & Sponsor Integration

At the heart of the campaign were physical Mental Health Toolkits distributed to participating businesses and organizations across Michigan. We curated the art direction and packaging design for these custom boxes, seamlessly incorporating donated goods from corporate sponsors alongside our custom-designed educational guides, self-care items, and physical activity prompts.

Driving Screenings & Digital Activation

Every touchpoint within the toolkit was engineered to convert awareness into action. Through clear calls-to-action and digital entry points, participants were guided to take a free, confidential online mental health screening and participate in structured daily wellness activities throughout the month.