Powerhouse Gyms
Helping a global fitness leader unify its digital presence
Powerhouse Gyms
The Challenge
Powerhouse Gyms is an internationally recognized health club organization. Known for its muscular gym-goers and logo, the premier fitness chain needed a digital refresh to bring in a more diverse clientele and showcase each location’s variety of top-tier equipment, classes and member services.
Client
Powerhouse Gyms
Platform
WordPress
How We Helped
Our goal was to provide Powerhouse Gyms with a complete website redesign with a focus on inclusivity and usability. A more intuitive UI made it easier for new visitors to quickly find their nearest location and potential gym owners to learn more about the advantages of “becoming a powerhouse.” We made sure the new design felt fresh and modern while complementing the established brand.
Prior to the redesign, most of the leads, class requests, etc. were sent to corporate first, which was incredibly inefficient. We built in the ability for individual gym owners to manage their location’s details and lightly customize their own pages. Doing this ensured new owners had a head start and established gyms without a site could more easily connect with members and prospects in a way they hadn’t before.
Powerhouse Gyms approached us in early 2021 to help them improve local membership sign-ups using a social media advertising campaign. With everyone at home for the past year, we crafted a video designed to drive up some hype about how good it feels to be back in the gym and push your body to the limit.
Hope Not Handcuffs | Software Development
Weingartz | Design, Software Development
Easterseals MORC | Marketing, Photography, Video, Website
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Royal Oak, MI 48067
586.948.1134
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