Aligning purpose & Functionality

Feeding families in need is what drives Gleaners and the volunteers they collaborate with daily. That’s why it was so important for their virtual food drive to get a complete overhaul in order to be an accurate reflection of the brand’s passion. Aside from the logo, the previous virtual drive felt disconnected from the Gleaner’s brand. It was outdated and difficult to navigate on mobile devices, which made up over 50% of their site traffic. In addition, the shopping cart component was managed on an unsecure network, causing visitors to question the safety of their information and the validity of site.