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Expert Realty Solutions

Showing that there’s more to real estate than simply buying & selling

The Challenge

Expert Realty Solutions (ERS) is a full-service real estate brokerage headquartered in Michigan that serves states all the way from Wisconsin down to Florida. They were looking for help creating a site, as well as social media management, that properly told their story and unique approach to real estate.


Expert Realty Solutions



How We Helped

  • Research & IA
  • Site Design
  • Social Strategy
  • Social Management
  • Creative Support
  • Development

A friendly, yet sophisticated approach to design

When ERS came to us with a need to redesign their site, the main goals were to effectively communicate their unique real estate solutions and to generate leads. The previous site lacked a human connection and proper content, leaving visitors to feel uncomfortable and not ready to make an informed decision.

Expert Realty Solutions
Expert Realty Solutions

We created a quiz to help better align visitors with the right solution & agent.

Visit Site

The quiz was proposed as a solution to both of their primary goals—to help guide visitors to the right solution while generating leads. The simple, walkthrough approach made it easier for visitors to not feel overwhelmed and for a quality user experience no matter the device.

Visit Site

Aside from giving their social an overall tone and visual facelift, a major component of our social strategy for ERS was featuring new-construction communities from the states that they operate in. It helped demonstrate their reach to prospective buyers, show the quality relationships they have with their preferred builders, and create new interest on their page by capitalizing on the trend of showcasing well-designed homes on social media.

Another important part of our strategy was to help effectively communicate the unique services ERS offers. Exclusively concentrating on assisting individuals who want to buy new-construction homes, the realty company needed to be able to easily share what sets them apart from your traditional agency in a clean, succinct way.

“Hunch Free is not just your ordinary marketing firm. They are a balance of artists & scientists who have the utmost creative vision. They take on every project as if it was their own & the results are remarkable. It is hard to find a partner whom you can trust & rely on to come through on everything that they say.”

Chintak Pathak, VP of Marketing

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