Easterseals Michigan (ESM) has been helping individuals with disabilities and their families since 1920—providing the tools, counseling and treatment needed to help them live better lives. Such a noble venture calls for a passionate team whose mission is to make a difference in the world.
ESM approached us to help them in the creation of a recruitment and retention campaign focused on celebrating company culture, highlighting the organization’s values and communicating why these dedicated individuals should join their team.
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We interviewed several individuals connected to ESM to gain a strong understanding of what makes the organization so special. By speaking with a variety of people, from behavior technicians & case managers to service ambassadors and the CEO, we were able to capture high-quality stories to craft a series of videos to support the campaign’s initiative.
“With the help of their high-caliber team, they exceeded our expectations with amazing products! We were impressed with their creativity and project management. Highly recommend!”
– Regan Goldberg, SVP & CDO Easterseals Michigan
Having a campaign-specific microsite that visitors could learn about the culture, benefits & perks was vital to the success of the campaign. It was our goal to use the fresh, energetic branding of Easterseals in conjunction with modern web standards to effectively keep visitors engaged no matter the device.
It was imperative that we complemented the National organization’s established brand while ensuring the microsite felt energetic, was easy to navigate and effectively illustrated the culture that ESM has worked so hard to cultivate for its employees.
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