The Romeo Lions Club approached us with a need to digitally connect with the residents and visitors of the charming town of Romeo, Michigan through a new initiative called Discovering Romeo. This initiative was created to give visitors a guide to the area, specifically to discover year-round attractions, shops & restaurants, and to stay informed on upcoming events, both large and small.
How We Helped
Our initial focus was on creating an identity that complemented Romeo’s established Peach Festival, but could stand on its own to showcase the character of the village. We chose a color palette that could work throughout the year and typefaces that felt modern, yet endearing to draw out the small-town vibe discovered when exploring the area.
The custom-built site & app were created with both the admins and end-users in mind. We developed a user-friendly backend system that enabled the Lions Club to easily manage content, especially Peach Festival events based on time, location, sponsors and multi-day happenings. This gave the end-user the functionality needed to save items to their itinerary, get directions and receive notifications regarding relevant events, offers and more while enjoying the festival or exploring the area in the off-season.
Powerhouse Gyms | Social Ads, Website
Easterseals Michigan | Marketing, Photography, Video, Website
Cass Collision | Social Ads, Website