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Dave’s Sweet Tooth

Creating a welcoming site to connect new customers to an old-fashion treat

The Challenge

Dave’s Sweet Tooth is a nationally recognized gourmet toffee company located in Harrison Township, Michigan. They came to us for help optimizing their online presence to better showcase their high quality, handmade toffee. In addition, the owner was looking for a way to more effectively tell the story of how his passion for baking started with his father Dave, a beloved Detroit Firefighter.

Client

Dave’s Sweet Tooth

Platform

Shopify

How we helped

  • Research
  • Creative Support
  • Development
  • User Experience Audit
  • E-Commerce Website

Creating a site as sweet as the product

Our initial approach to Dave’s Sweet Tooth was to explore the site as a visitor, discovering what worked and what could be improved upon. Continuing with their Shopify theme, we wanted to find the best solutions to honor the company’s established brand while ensuring that the site showcased their products in an appetizing way that was more user friendly.

We created a better user experience through the use of proper categorization & more appealing visuals to ensure an increase in conversions.

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In addition to some site-wide color, font and photo adjustments, we also recommended that they take advantage of the homepage by providing visitors a better glimpse into what products they provide, as well as how their company came to be.

Instead of selling their products by size, we recommended they categorize their products based on flavor, giving visitors the option to choose their size preference on the product page. These simple changes can go a long way in improving a customer’s experience on the site, ensuring more conversions.

Visit Site

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