In addition to some site-wide color, font and photo adjustments, we also recommended that they take advantage of the homepage by providing visitors a better glimpse into what products they provide, as well as how their company came to be.

Instead of selling their products by size, we recommended they categorize their products based on flavor, giving visitors the option to choose their size preference on the product page. These simple changes can go a long way in improving a customer’s experience on the site, ensuring more conversions.