Belle Tire, a major automotive-service retailer with over 127 locations across the Midwest, was looking to improve their individual locations’ search engine rankings and boost conversion rates on their sites.
With Google showing fewer non-paid results for local search terms, there are a number of optimizations that are necessary for retail locations to improve their rankings. Standard Search Engine Optimization (SEO), while still important, is no longer enough. Google is constantly adjusting their search algorithms, making competition for the remaining spots higher than ever.
There were 3 major Key Performance Indicators (KPI’s) that we tracked as goals on the website. Since this was not an eCommerce site, the goal was to get the customer in the door. You could make an appointment on the website, get a custom quote, or subscribe to their email list to receive coupons to use at your local store.
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