Who has final approval / sign-off on the site?

Anyone else we should loop in? (content owner, board contact, developer, etc.)

Organization type
Small businessNon-profitOther

In one or two sentences, what does your organization do? (Your elevator pitch)*

What's your mission or the change you're trying to create? (Especially important for non-profits)

What makes you different from others doing similar work?

Who are your main competitors — or who you think they are? (Names and/or website URLs)

What do they do well, and where do you think you're stronger?

Anything about their websites you like or want to avoid?

What's the most important thing you want this site to do? (Check all that apply)
Generate leads / inquiriesDrive donationsSell products / services onlinePromote events / register attendeesBuild credibility and awarenessRecruit volunteers / membersShare information / resourcesGrow email list

What's the main action (call-to-action) you want visitors to take? (e.g. "Donate," "Book a call," "Request a quote")

What would success look like to you? Any goals or KPIs you'll be watching — traffic, leads, donations, sign-ups, etc.

This helps us prioritize what matters most to you as we build. Moxie is a fixed-scope launch package, so sharing these guides our decisions rather than serving as a guarantee of specific results.

Who are your primary audiences? (e.g. "local homeowners," "grant funders," "families we serve," "B2B buyers")

What are they usually looking for or trying to solve when they find you?

What do you LIKE about your current site — anything we should keep?

What ISN'T working or frustrates you about it?

Which brand assets can you provide? (Check all you have)
Logo files (vector)Brand style guideBrand colors (hex codes)Preferred fontsProfessional photographyIcon / graphic library

Describe the look and feel you're going for (e.g. "warm and community-driven," "clean and corporate," "bold and modern")

List 2–3 websites you love the look of, and what appeals to you

Anything you definitely want to avoid visually?

What's the status of your written content (copy)?
Ready to hand overMostly there, needs polishNeed significant help writing it

HomeAbout / Our StoryServices / ProgramsProducts / ShopTeam / Staff / BoardTestimonials / ReviewsPortfolio / Case StudiesEventsBlog / NewsResources / FAQDonateVolunteer / Get InvolvedCareersContactPrivacy PolicyTerms of Service

Contact / inquiry formOnline donationsE-commerce / online storeEvent calendar and registrationNewsletter / email signupBlog with categoriesPhoto / video galleriesOnline booking / schedulingMember or client login areaSearchLive chatMulti-languageMaps / location finderSocial media feedsDownloadable files (PDFs)Accessibility widget

Describe any feature that needs special handling, or anything not listed

Interested in Moxie hosting & maintenance? ($250/mo, includes 2 hours of monthly support)
YesNoTell me more

Do you need the site to meet accessibility standards (ADA / WCAG)?
YesNot sure — advise meNo

Do you have existing legal text to reuse?
Privacy PolicyTerms of ServiceCookie / consent noticeAccessibility statement

Moxie Plus (+$2,500) — dedicated design phaseVideo Package (+$5,000) — on-site shoot, 1 video + 8 reelsSupport Package (+$6,000) — 30 hours of marketing help / yearHosting and Maintenance ($250/mo)

Questions about any package or add-on?

How quickly can your team turn around content and feedback? (This directly affects launch speed.)

Anything we haven't asked that would help us build the right site for you?