MOUNT CLEMENS, Mich. – Hunch Free, a Mount Clemens-based digital marketing agency known for helping clients achieve business goals by leveraging data, technology and creativity, has acquired Mad Habit Creative, a local leading video production and storytelling agency.

This strategic move strengthens Hunch Free’s content creation capabilities and establishes Mad Habit Creative as the agency’s dedicated production arm, specializing in video production, photography and drone media.

Over the past 14 years, Mad Habit Creative has earned recognition in Macomb County for its innovative approach to storytelling, helping companies and organizations define, sharpen and communicate their message through high-quality videos, websites, marketing materials and captivating live event experiences.

That same spirit of innovation and problem-solving has shaped Hunch Free’s approach from the beginning. Known for being data-driven and people-powered, the agency combines analytics, technology and design to help organizations overcome challenges and move forward. Its multidisciplinary team has supported a wide range of clients, including Belle Tire, Weingartz, Comcast, Eastern Michigan University and Gleaners.

To support the transition and further expand its creative service offerings, Hunch Free plans to build a full-scale multimedia studio, complete with a video production space and dedicated podcast room. Combined with the addition of Mad Habit Creative, this investment positions Hunch Free to meet the growing demand for dynamic, high-quality content.

“Bringing Mad Habit Creative into the Hunch Free family significantly elevates our creative capacity,” said Jimmy Gwizdala, owner of Hunch Free. “Their storytelling expertise perfectly complements our existing strengths. With the studio buildout, we are excited to offer an even richer suite of visual media services, creating deeper and more meaningful connections for our clients and their audiences.”

Mad Habit Creative co-founder Tom Nahas will continue to serve as the face of Mad Habit Creative, a Hunch Free Company, leading client engagements and overseeing project execution.

“I’m excited to lead the video division alongside Jimmy and the team, continuing the powerful storytelling that Tom Lehrer and I were known for—now under the Hunch Free brand,” Nahas said.

Clients of both Hunch Free and Mad Habit Creative can look forward to a broader, more comprehensive array of creative solutions designed to resonate deeply and deliver tangible results.