Platinum LV Transportation is a subsidiary company of Metro Cars that provides Las Vegas travelers with limo, party bus, charter bus and black car services. In order to grow their market share, Metro Cars merged two smaller subsidiary transportation companies in Las Vegas into Platinum LV Transportation. However, as a popular destination for tourism, weddings, conventions, and commerce, Las Vegas has no shortage of competing transportation companies.
Metro Cars approached us to help communicate the merger, consolidate their brands, and build the digital presence of Platinum LV Transportation in the Las Vegas market. We achieved this in spades through Website Development and Search Engine Optimization.
We began by performing a deep dive into the Las Vegas transportation market to learn everything we could about limos, black cars, party buses, and charter buses. Armed with this knowledge and leveraging our proven conversion optimization process, we created professional website that:
• Looked polished, sophisticated and classy
• Displayed the vibrancy and life of the Las Vegas Strip
• Communicated the consolidation of three companies into one in a clear and concise way
• Allowed our team and theirs to develop and push ongoing content to help dominate the Vegas event transportation market
• Strategic user segmentation
• Brand new copy and creative
• Conversion optimization
• Mobile responsive design
• Custom forms
• Infrastructure to produce timely content that is geared toward conventions, weddings, social events, parties, etc.
After launching the new site and SEO strategy, Platinum LV Transportation experienced a:
• 273% increase in organic search traffic
• 32% decrease in bounce rate
• 98% increase in pages per session
• 41% increase average session duration