This pandemic has shown us that it isn't enough for the average brick-and-mortar business to rely on traditional solutions or "what's worked in the past.” Whether it’s staying connected with customers, reaching new audiences or seamlessly shifting to a work-from-home schedule, there are digital solutions available to help your business adapt and succeed even in these trying times.
Studies show that 75% of potential customers never bother going past the first page of a search result. Whether you’re on the second page or the last, your chances of getting seen become slim. So what’s causing you to slip under a search engine’s radar while your competitor is waving at you from the front page?
Chances are, it’s a combination of things. It could be that your site is like many in that it isn’t coded properly—we’re talking missing alt attributes, duplicate meta descriptions and title tags, broken links and images, etc. Or perhaps it lacks the right content to reach your audience and to keep them on your site. No matter the cause, if you’re not finding yourself on the first page of a relevant search result, then your SEO needs some work. Don’t fret though. We specialize in auditing and identifying these issues on sites in order to help shift the needle. We also build custom sites that are designed and coded correctly from the start to attract the attention of organic traffic & search engines.
If your business involves tracking leads and customers of any kind, you may be familiar with a Customer Relationship Management (CRM) system—software that, at minimum, helps track leads and customer information. A quality CRM not only keeps your data better organized, it also improves cross-team collaborations, allows for automation of mundane tasks, and helps your customer service team communicate more quickly and effectively with customers by utilizing and sharing critical data. Best part, access to a cloud-based company CRM doesn’t limit you to being at the office, as we’ve seen in outdated CRM systems. It allows you and your team to access important customer data from anywhere. Our clients who made the switch have experienced few hiccups in transitioning to remote work during emergencies such as office power outages or the need for social distancing.
Our team of software-building-gurus have experience creating cloud-based solutions for clients, customizing them to fit the client's workflow, and ensuring a seamless transition for their employees. Because we build software around a client’s workflow, we’re able to create something better suited to your business and not a cookie-cutter solution that results in frustration for your employees and customers.
It’s not surprising that companies with a strong e-commerce presence are often times outperforming those who rely on foot traffic alone for their sales. By allowing your customers to view and buy your product online, your business becomes available to a much wider audience. It can also help reduce your business’ vulnerabilities during times of crisis. Many of our own clients who do a majority of their transactions online have seen increased performance in the last few weeks. For example, one of our B2C clients has experienced a surge in organic traffic by 75% from the previous year, and has 83% more completed transactions. That doesn’t happen by accident.
Did You Know...
Not only is Hunch Free a tried and true Shopify Partner, but we also have a proven track record of producing high-quality e-commerce storefronts on other popular platforms such as WooCommerce, Magento, Amazon and many more. No matter the platform, our e-commerce solutions are always designed to bring in more customers and optimize your business’ success.
The right communication strategy is what will set you apart from your competitors. An effective strategy will ensure you’re reaching your target audience in the right places with content that’s relevant and compelling. By developing a plan that speaks to your customers rather than at them, you’ll build stronger relationships, acquire new customers and establish ongoing brand awareness.
Start by looking at where your customer base lives digitally (i.e. Instagram vs Twitter, email vs your website). Next, review your company’s visuals and tone to make sure they're on-brand and consistent across platforms. Finally, take advantage of the content your audience prefers and wants to see. By attuning to your audience’s needs, you’re that much more likely to reach them and establish an ongoing relationship between your business and the customer.
In a world filled with businesses competing for a consumer’s attention, it’s not enough to rely on traditional methods anymore. It’s imperative that you find the right ways to adapt, starting with the 4 key tips we’ve shared. Also, in case you missed it, to help small businesses we’re offering a free consultation and 20% off all services quoted during the shutdown. Now’s the time to arm yourself with the digital arsenal needed to come out of this on top. Fill out the form below and let’s talk about how we can help.
This article was written by Hunch Free, the premiere digital marketing agency of Macomb County. With over 10 years of experience developing custom solutions for businesses across Southeast Michigan, we're committed to delivering quality results through data-driven strategy and creative execution.
In addition to these 4 key tips, we're offering to help small businesses get back on track with a free consultation & 20% off all services quoted during the shutdown. Connect with us below and we’ll send a follow-up on how to get started.